If you want to reach the top pages, you need to go a step further. Researching the best keywords and including them in your content is just one way to improve your rankings. You need to be near the top: The first five results receive 67.6% of clicks, whereas the remaining five just receive 3.73%. However, this does not mean that you necessarily have a good chance of receiving any of this traffic if you appear on the first page. The remaining 85% clicks on results, according to Zero Limit Web. Only 15% of traffic clicks on an ad or tries a different search. Furthermore, you need to include ads and searches without clicks in the equation.
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